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BRITANNIA DEMOGRAPHICS
The profile of Britannia users was generated as a result of a voluntary opt-in poll. Over 1,250 users responded over a three month period.
Gender
Survey respondants were divided equally between men and women.


Age
Britannia is viewed by a broad range of age groups.


Occupation




Education


Geographic Area
Most of Britannia's readers live in the United States.



This poll also asked readers to respond to specific questions related to particular classes of products.

1. Do you plan to travel to the UK in the future?

  • Yes, within one year - 53%
  • Yes, within my lifetime - 40%
2. Would you pay $24/year to subscribe to a travel-oriented electronic newsletter containing information about British tourism, travel itineraries, etc?
  • Yes - 7%
  • Maybe, depending on specifications - 31%
3. Would you consider purchasing British made/related products from Britannia?
  • Yes - 45%
  • Maybe, depending on products - 29%
4. Would you be interested in a UK Heritage credit card offering discounted travel benefits and special product offers?
  • Yes - 29%
  • Maybe, depending on specifications - 24%
5. Would you like to be able to book hotel reservations, auto rentals or airline tickets from Britannia?
  • Yes - 45%
  • Maybe - 23%
6. Would you like to see a commercial area within Britannia devoted to advertisers and their products?
  • Yes - 38%
  • Maybe, depending on specifications - 23%


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