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The Internet is Booming in the UK
News Service Story
INTERNET access in the United Kingdom has boomed since Christmas and the
online population has risen past the 10 million mark, according to the
The abundance of free service providers has been the main attraction for the
three million new users that have become seduced by the benefits of the
Internet in the last five months.
Two reports from Fletcher Research are the largest surveys to be completed
in the UK and have received more than 39,000 responses with the majority, 80
per cent, still being from the more affluent ABC1 bracket.
Head of Internet practice at Fletcher, William Reeve, said: "We might have
expected to see some shake-up of the traditional, almost cliched, perception
of the UK Internet user as a male, university educated, aged 45 and
"While almost a quarter of UK Internet users are now over 45 and four
out of every five users are female, the entire Internet population
remains resolutely affluent. The Internet in Britain is still not a
mass market phenomenon."
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